Wholesale Red Bull Supplier
Brand of energy drinks sold by GmbH Some values declared on labels may vary slightly depending on production locations.
Red Bull is a brand of energy drinks sold by Austrian company Red Bull GmbH. With 38%, has the highest market share among energy drinks as of 2019. Since its launch in 1987, more than 82 billion cans of Red Bull have been sold worldwide, including 7.9 billion in 2020. Wholesale Red Bull Supplier
Red Bull traces its origins to a similar drink called Krating Daeng, which was introduced in 1976 in Thailand by a pharmacist Chaleo Yoovidhya. Chaleo marketed his drink towards laborers and students pitching his product as a means to increase their productivity. He also advertised Krating Daeng in various Tai sporting events such as Muay Thai which only boosted its popularity. While doing business in Thailand, Dietrich Mateschitz purchased a can of Krating Daeng and claimed it cured his jet lag. Mateschitz sought to create a partnership with Chaleo and formulated a product that would suit the tastes of Westerners, such as carbonating the product. In 1984 the two founded Red Bull GmbH in 1984 in Fuschl am See, Salzburg, Austria. When branding their new product Mateschitz referenced Krating Daeng’s name as in Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. In 1987, the company sold its first can of in Europe.
Some values declared on labels may vary slightly depending on production locations.