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The name “Absolut” was introduced in 1879 by the entrepreneur Lars Olsson Smith. Smith introduced fractional distillation that produces liquor without fusel alcohol in Sweden in 1877, under the name “Tiodubbelt Renadt Bränvin” (Tenfold Purified Vodka). Brännvin literally means “burnt wine” and is analogous to the German “Branntwein”. The term is also used in Norwegian, Danish and Icelandic. (“Vodka” was not used for Swedish liquor until 1958, with the potato-based Explorer Vodka.) The name was changed to “Absolut Rent Bränvin” (Absolutely Pure Vodka) by Smith to market his much improved product. Smith challenged the city of Stockholm’s liquor marketing monopoly with his superior vodka. It was sold at a lower price than the monopoly’s product, just outside the city border. Smith even offered free boat rides to the distillery and “Rent Bränvin” made Smith a fortune. In 1917, the alcohol industry in Sweden was monopolized by the Swedish government. Vodka was then sold nationwide under the name “Absolut Rent Brännvin”. The name changed with intervals, Renat Brännvin or Absolut Rent Brännvin. In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. “Renat” is still an euphemism for spirits in Sweden. Wholesale Absolut Vodka
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Absolut Vodka is the third best-selling white spirit in the world and its bottle is currently considered a design icon and a masterpiece of glass design. The original bottle is inspired by an 18th century medical bottle. The original name was “Absolute Pure Vodka” but in the United States this trademark could not be registered. It is the first of a wide range of flavored vodkas and a collection of bottles decorated by the greatest artists, such as Andy Warhol. Wholesale Absolut Vodka
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Made from winter wheat and ingredients of 100% natural origin and with no added sugar, the Absolut Vodka range is produced using the continuous distillation method. Distilled more than a hundred times, this vodka is of exceptional purity. Absolut Vodka offers a varied range that consists of a plain vodka as well as flavored vodkas that will allow you to create daring cocktails.
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