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Tapping from our rich history and proud heritage, our campaigns tell the developing tale of our brand. The Heineken voice is witty, intelligent and speaks in a refreshing tone. Our vision is positive and yes, a bit cheeky at times. One thing is for sure, each campaign is a 100% Heineken. Enjoy!
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Responsible Consumption is key for us. We have two different ways we champion it. One is on the road – the other off it. First, we know that accidents don’t just happen on the road. That’s why we encourage responsible consumption, whether you are driving or not. Next is we believe that the better driver is always the one who doesn’t drink.
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Heineken beer in disposable bottle 33 cl is a blonde pure malt and in the bright color.
It is balanced and fine. This premium beer by Heineken retains its taste and aroma so specific since its origin. It was in 1864 that Gerard Adriaan Heineken created in Amsterdam a beer that was clearer, purer and longer-lasting.
To do this, he opted for a low fermentation technique, new at the time. Always in search of absolute quality, in 1886 he commissioned a student of Louis Pasteur, Dr. Elion, to develop a pure yeast strain, Levure A.
It is she who, to-day, gives the beer its special flavor. His son Henry Pierre and his grandson Alfred Henry followed him to realize his dream: to make Heineken, the first beer in the world.
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