Fanta Soft Drink
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Fanta is known for its upbeat colorful advertising; in the United States, it showcases The Fantanas, a group of young female models, each of whom promotes an individual Fanta flavor. For the re-introduction of Fanta in the United States, Coca-Cola worked with the ad agency Ogilvy (NYC) in 2001. After a brainstorming session, the Ogilvy creative team of Andrea Scaglione, Andrew Ladden and Bill Davaris created the tagline “Wanta Fanta!” which became the jingle for the Fantanas in the broadcast campaign. The campaign lasted from mid-2001, in the form of a successful trial run, to October 1, 2006. Three years later, in June 2009, Fanta re-launched the campaign.
Orange Fanta is available in Canada. The formula differs from its American counterpart in that it contains orange juice and the American version contains none. The other variants available in Canada are Grape and Cr
In February 2015, a 75th-anniversary version of Fanta was released in Germany. Packaged in glass bottles evoking the original design and with an authentic original wartime flavor including 30% whey and pomace, it is described on the packaging as “less sweet” and a German original. An associated television ad referenced the history of the drink and said the Coca-Cola company wanted to bring back “the feeling of the Good Old Times” which was interpreted by many to mean Nazi rule. The ad was subsequently replaced team Soda, both made with grape juice.
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